About Mike Stout aka Lake Rider
President and Founder, i3 Marketing, Llc. A strategic marketing and creative services firm. When Stout is not on the water chasing grand adventure or shattering records, he is a marketing consultant. He is expert in managing change. Whether it be to launch a new business, refresh a tired brand, turn around a struggling business, or improve your communications, he can help.
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A FORTUNE 100 BRAND AND BUSINESS DEVELOPMENT EXECUTIVE
Visionary leader delivering exceptional drive, focus, and value. Driven to create winning strategy to enact change and organization improvement. Highly-experienced marketing professional with over 30 years of transformational marketing and innovation success, consistently exceeding corporate expectations, industry benchmarks, and client expectations. Possesses broad-based management skills and deep knowledge of current trends, methodologies, and approaches to improve organizational performance, maintain exceptional level of quality, and facilitate growth and change in response to complex business challenges and realities. A consensus builder, autonomous producer, and exceptional leader who gains the trust of his clients and major stakeholders. To see a few career highlights, scroll below. |
SPECIALTIES
Advertising Annual and Long-term Planning Brand Management Brand Revitalization Budgetary Oversight Business Turnarounds Channels Management Innovation Marketing Communications Personal/Professional Coach Promotion Start-Ups Strategic Marketing Team Development Website Creation |
Mike is an ongoing advisor to local businesses, non-profits, and special causes. For recreation, his passion is long distance kayaking. Over the past six seasons he has paddled over 5,500 miles and solo paddled across Lake Michigan (5), Lake Superior, Lake Huron, Straits of Mackinac, and raced in Minnesota, Wisconsin, Michigan and Washington.
To view stories and photography of his paddling adventures, click here.
To view stories and photography of his paddling adventures, click here.